The Cheat Sheet For the Book Effortless by Danny Iny

ROLLING A SNOWBALL DOWN A HILL IS EFFORTLESS.

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The 3 Levers of Effortless Business Growth

  1. The Obvious Offer. Explore what it means for people to love to buy, even as they hate being sold to, and learn what it takes to turn your offer into the obvious choice for your prospects.
  2. The Resonant Identity. Explore the dynamic tension between its two component parts of Relatability and Aspiration, and the different ways in which you can convey both of them to your prospects.
  3. The Intuitive Path. Learn how to craft the marketing messaging that communicates the things your prospects most need to hear so as to eliminate the friction standing in the way of their next step with you.
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