startup entrepreneur

Outsourcing – Hiring – Automation – What’s best for the small business?

I stumbled over a mindboggling fact the other day. I read a quote from a report surveying 10,500 office workers in 11 countries, saying that one quarter of their annual work time was spent doing repetitive tasks in the office like manually inputting data, managing e-mail, and filing documents. Now think about that for a

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Time – Money – Clients – what do you focus on as a start-up?

Meet Susan. I met her at a founder’s summit last month. She describes herself as a fitness instructor – but after talking to her for a few minutes, I realised she is so much more. As so many fitness instructors, she worked in a gym – eight-hour shifts to give advice and special courses to

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Mister Spock, where do we stand with our product-market fit?

A question that I get asked a lot is about product-market fit. This usually refers to the point in time at which a startup company begins to find an increasing number of customers in the market that resonate with its product. For the company, this marks the transition from the “startup or survival phase” to

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